- Send an e-mail to anyone you think might be interested. Personalized e-mail will be much more effective than a mass e-mail!
- Pick up the phone and call.
- Post an invitation on your Facebook page and/or send personalized invitations to your Facebook Friends and / or other social and professional networks online.
- Recruit your followers on twitter.
- Post a video of yourself asking for help and direct your friends to it.
- Make phone calls and ask.
- Ask them in person.
Recruit Volunteers through Neighborhood Schools
- Work with a principal, teacher or administrator to recruit students.
- Create a flyer to send home with students inviting their families to volunteer.
- Create a “teacher challenge” to encourage the school staff to volunteer.
- Hang posters in the hallways.
- Write an article for the school newsletter or website.
- Recruit teams or clubs from the school. (i.e. the football team or marching band)
- Ask to make an announcement at the next all school assembly or teachers meeting.
- Publish an article in the school newspaper.
Recruit Volunteers through Places of Worship
- Address the congregation, a religious text study group or the governing body.
- Publish a notice in the weekly service bulletin, the newsletter or website.
- Hang a poster in the entrance.
Recruit Volunteers through Local Businesses
- Encourage teams of employees to participate (suggest the team wear company t-shirts to promote their corporate community spirit!)
- Ask to publish announcements in employee newsletters.
- Hang flyers in the windows or on community bulletin boards at local businesses.
- Speak at a chamber of commerce meeting.
Recruit Volunteers through Local Clubs & Organizations
(Rotary, DAR, PTA, The Peoples front of Judea…)
- Speak about your project at a local meeting.
- Ask to publicize your project in any club newsletters, blogs, listserv e-mail, websites or online fan base/follower groups.
- Ask that the club or organization “sponsor” the project and agree to send a target number of volunteers.
Recruit Volunteers using Traditional and Social Media
- Create a press release about your project and send it to the local media.
- Write a PSA for local radio stations.
- Ask a local newspaper, radio station, television station, online magazine, website or blog to sponsor the project and promote it in print, on air or online.
- Some print and online publications list community events. Find out which ones list events in your area and send them information about your project.
- Some newspapers and websites reserve unsold advertising space for nonprofit ads. Find out what size and format ads your paper and/ or the website accepts and have someone design an ad for your project. Submit the ad in the appropriate size(s) and format.
- Ask a local media celebrity to volunteer on the project. As part of their commitment, ask them to recruit readers, listeners or viewers to participate with him or her. For example, a radio personality could hold an on-air contest where winners would be able to serve on the celebrity’s volunteer team.
- Investigate posting your message on local cable TV public access message boards, online forums, etc.
- If it’s an ongoing project, consider starting a blog where you can share your experiences and reflections. Try using a free blog platform like Blogger or WordPress.
- Host an “open,” potluck meal. Invite friends to come with any guests they’d like to invite. Talk about your project and invite guests to get involved.
- Go viral. E-mail the details of your project to everyone you know locally and ask all your recipients to keep forwarding the message to more people.
- Hold informational meetings at the local library.
- Organize a booth to promote your efforts at a street fair or festival in your community.
Be sure your recruitment message includes the project description, date & time, any special skills, tools or other resources needed and information about how you want them to sign up.
What ideas do you have?
What would you add?