This guest post comes from Nicole Robinson, Vice President of the Kraft Foods Foundation.
Life’s most urgent question is: what are you doing for others?
A powerful quote from Martin Luther King Jr., a man whose legacy we honor this week on the 25th anniversary of the holiday named for him.
Through these words, Dr. King challenged each us to “apply our citizenship to the fullness of its meaning” through service to our communities. Today and throughout the year, we should ask ourselves, how are helping our most vulnerable; how are we preserving our planet; and ultimately how are we making our neighborhoods better places to live?
At Kraft Foods, we often ask ourselves these questions. As the second-largest food company in the world, living up to the challenge of community involvement is a mission we share with our consumers, customers and nonprofit partners. It is, in fact, our responsibility.
Naturally, we were delighted when HandsOn Network invited us to honor Dr. King’s legacy through a series of service events and community conversations. We’re excited about the activities planned, which I personally hope will serve as catalyst for year-round civic engagement.
On Sunday, we’ll attend America’s Sunday Supper at the Newseum in Washington, D.C., where I will join several amazing panelists to talk volunteerism, social issues and ways to turn our conversation into action. It is sure to be an engaging, exciting evening. Make sure to tune in!
My Kraft Foods family will do more than watch, as many of them are volunteering in communities across the country, including Chicago, Illinois and Madison, Wisconsin. Our employees are energetic, full of optimism, bubbling with ideas, and eagerly want to be involved. We’re proud of what they will accomplish as they serve in a variety of projects including those that fight hunger and help families get active.
And to help the organizations serving our communities daily, we’re encouraging employees to make cash donations to the nonprofits of their choice in honor of the MLK holiday. In turn, the Kraft Foods Foundation will match every dollar donated, up to $250,000 and through our combined efforts, we’ll contribute $750,000 to charitable organizations across America.
Again, I want to thank HandsOn Network and the Points of Light Institute for the opportunity to reflect and challenge ourselves to make a difference today and beyond. I’m looking forward to America’s Sunday Supper as this will indeed be a unique opportunity to connect and inspire through giving back. And remember you can be a part of conversation too, through Facebook and Twitter by using hash tag #MLK or @HandsOnNetwork.
Nicole R. Robinson, Director of Corporate Community Involvement for Kraft Foods, leading philanthropic initiatives that are global in scope, reaching parts of the US, Asia Pacific, Europe, Middle East, Africa and Latin America. Nicole has served as a volunteer, board member and speaker to numerous organizations. In 2009, Nicole testified at a congressional subcommittee hearing considering the establishment of a White House Conference on Food and Nutrition. Nicole serves on the Corporate Committee of the Chicago Consortium to Lower Childhood Obesity in Chicago, the Council on Foundation’s Committee on Corporate Grantmaking, the Illinois Hunger Advisory Committee and the Chicago Foundation for Women board.