Archive for July, 2010

67 of Service to Honor a Legacy

Sunday, July 18th, 2010

Today is the international celebration of Mandela Day – an annual celebration of Nelson Mandela’s life and a global call to action for people to recognize their individual ability to make an imprint and change the world around them.

Mary Jane Horton, an Americorps VISTA member working with Volunteers of America, their RSVP program in Carver County and also with the Minnesota Association for Volunteer Administration as an Outreach Coordinator for volunteer managers across the state has submitted today’s guest post on the subject.

Do you agree with her position that sixty seven minutes of service is too little to honor Nelson Mandela’s legacy?

“Nelson Mandela Day, a day of service in honor of an international hero, sets the world stage for volunteerism on July 18th, 2010.”

London’s 2008 birthday celebration for Nelson Mandela in Hyde Park attracted international attention on a large scale as musicians and performers gathered to honor the human embodiment of universal hope and change.

On this day, the former prisoner of South Africa’s apartheid government and Nobel Peace prize winning fighter for social justice and freedom for all, declared

“It is time for the next generations to continue our struggle against social injustice and for the rights of humanity. It is in your hands.”

Fast forward one year later to July 18, 2009, Mandela’s 90th birthday, a celebration in New York City for the first ever Nelson Mandela Day.

As stated on the website MandelaDay.org, “Mandela Day is an annual celebration of Nelson Mandela’s life and a global call to action for people to recognize their individual ability to make an imprint and change the world around them.”

What better time to get involved than now when national volunteering is at an all time high and non profits are looking to optimize their resources with new innovation?

This month the World Cup was hosted on African soil for the first time in history, an incredible honor for the country of South Africa and for their most historic leader, Nelson Mandela.

The opening ceremony in Johannesburg honored this man who worked to unite the country during times of significant racial oppression.

The justice that Mandela fought for is now being honored on an annual basis through the creation of Nelson Mandela Day, to occur each year on his birthday.

The message of this international day of service focuses on the 67 years of service that Mandela spent fighting for equality and justice and is meant to inspire people to spend 67 minutes of this day in serving a local charity.

While it is a noble cause to honor this great hero, 67 minutes seems an insufficient amount to honor such a legendary ambassador of service.

As part of the Minnesota Senior Corps, we work with exemplary volunteers in our communities on a daily basis.

Individuals dedicated to serving their communities through our RSVP, Foster Grandparent and Senior Companion programs volunteer across a wide spectrum of service areas, impacting young children and older adults alike.

The Twin Cities are consistently ranked number one in having the most volunteer involvement when compared to other major cities in the United States.

Volunteer organizations like HandsOn Twin Cities, volunteer management resources provided by leading experts at Minnesota Association for Volunteer Administration and helpful search engines like VolunteerMatch.org, provide those within close distance of the Twin Cities a wide variety of easily accessible volunteer opportunities.

For potential volunteers in other locations throughout Minnesota, however, these opportunities aren’t as easily identified.

The most recent 2009 data collected on national volunteering trends from the Corporation for National and Community Service provides us with a better idea of who is volunteering, how often they are serving their communities and in what capacities.

Minnesota consistently ranks in the top three for highest percentage of residents involved in volunteering with a total of 1.5 million Minnesota residents volunteering, according to data averaged from 2007-2009.

The study also looks at different age groups, income, education and employment rates.

States with higher unemployment rates had a lower number of volunteers and in states like Minnesota with a low unemployment rate of 7.6% when compared to the national rate of 8.5%, more residents were involved as volunteers than in states with a higher unemployment rate.

Incidentally, states like Minnesota with higher volunteer rates, also have lower rates of heart disease.

We all know that these trends didn’t come about because we limited ourselves to one day or 67 minutes of service.

In order to make an impact in our communities, individuals need to be mobilized daily to inspire change in partnership with area non profits and agencies working to help those in need.

After all, isn’t that what building a healthy and thriving community is all about?

The more opportunities we have to get involved in improving our neighborhoods, the more we will be empowered as local change agents.

The more we are empowered and fulfilled in our local environments, the more likely we will be to actively age in place and build stronger communities together.

For older adults 55 and over, MN Senior Corps is looking to engage life experience while we partner with local organizations in serving our communities.

Mobilizing individuals and utilizing their strengths and passions is the key to building a stronger and healthier Minnesota.

365 days a year.

Blogging: I LOVE Content! (Part 1 of 3)

Friday, July 16th, 2010

Michael Nealis spoke at the 2010 National Conference on Volunteering and Service about how nonprofits can use blogs to reach out to their communities. This a the first of three posts based on his session notes.

What’s the most important thing that you and your organization need to know about blogging?

It’s not where to host the blog, or how to bring readers to your blog, or even how often you’re going to update.

These are important things to consider, but the most important thing to know about blogging is this:

Content is king, and platform doesn’t matter.

If you don’t have a message, if you don’t have something that you’re passionate about, if you don’t have something that you really want to tell other people about, and you don’t want to do it with some kind of regularity, then blogging might not be the best use of your resources.

If you’ve got something that you think is pretty awesome and you want to talk about it, chances are pretty good that someone will want to listen.

If you share why you think the things you do are awesome, you’ll get people to start thinking that those things are awesome too.

Don’t believe me?

On July 8, 2010 a Google search for ‘worm composting blogs’ returned two hundred and sixty thousand hits.

(That’s a lot of people thinking that worm composting is pretty awesome!)

This just in, the internet is not a fad.

It doesn’t matter where your blog is hosted.  Does your organization have buckets of money to throw at hosting and design?

(We all do, right?)

For those of us who aren’t heating their offices with rolls of twenties, there are plenty of websites that will host your blog for free.

The great thing about a lot of the free blog hosts is that you can make a fairly attractive and functional blog without knowing any programming languages, and without any expensive software.

There are plenty of blog hosts out there that will work just fine for what your organization wants to do, that is, if your organization knows what it wants to do.

So, just what can you do with your blog?

You can tell a story.

You have a story, right?  Is it funny?  Great.  Embarrassing?  Awesome.  Horrifying?  Even better.

This is what we do, right?  Every day we’re telling stories.

We talk about the cute thing that our cat did.  We talk about the person we met in line at the grocery story yesterday.  We tell stories when we talk to people about what we do, and we do it when we’re applying for grants to help fund our organizations.

It’s a great thing to do with your blog, too.

Tell me a story.

Tell me about what your organization does, and why you do it.

Give me a chance to better understand your organization and build a connection with it.

Tell me about the people who volunteer with your organization.

Tell me about how they’re just like me.  They’re making an impact on your organization, maybe I can too.

Tell me about one of your clients.

Tell me about their successes and challenges they’ve had, and what I can do to help them.

Tell me about something awesome that your organization is doing, and then tell me how I can get involved.

Does your organization do something really well?  I hope so.

Can you teach other people to do it well?  Why not give out advice to organizations that work in areas similar to where you work.

You might say, “But we don’t want to give away our secrets!”  You don’t have to, but chances are pretty good that they’re not as secret-y as you think they are.

Tell me how to do something, but tell me why you’re the best at it.

Bob Vila and Norm Abram don’t care if you steal their ideas, they’ve got a show and a website dedicated to you stealing their ideas.  Not just stealing the ideas, though, learning from what they already know how to do really well.

Your blog can also serve as a great place to bring all of your social media together.

Show me what your organization does, don’t just tell me.  Does your organization have a video camera?  How about a digital or film camera?

You don’t need a video camera to make videos about your organization, just a bunch of pictures and an Animoto account.  Animoto for a Cause is supporting nonprofits by giving them access to their Pro accounts for a year for free!

There’s a lot more to do than just make sure all of your pictures are in your blog, and that you’re able to make videos out of your pictures.

You’ve got to make everything accessible.

Your blog is a great place to link together all of your social media efforts, either with blog updates linking directly to new content, or by setting up your blog to display content that exists outside of your blog.

Tying everything together in one place allows someone to visit the blog to read stories, click on a YouTube link to watch a video of your last big event or hear a story be told to them, and then head over to your Flickr page to see pictures of your volunteers, all while staying at a site that talks about your organization.

Do you want to get started right now?  Great!

There are two more entries about blogging coming, over the next few days so stay tuned.  You may want to read those before you jump into the blogosphere…

Michael Nealis is an AmeriCorps member serving as a Regional Coordinator for Volunteer Maryland, which means he’s a lot like Vanilla Ice.  When he’s not busy solving problems, collaborating, and listening, he’s busy supporting Volunteer Maryland’s Volunteer Maryland Coordinators, volunteering with Habitat for Humanity of the Chesapeake, and planning and conducting social media trainings in and around Baltimore.

NCVS Panel: Finding the ROI in Social Media

Thursday, July 15th, 2010
by Chris Noble

“Can nonprofits measure Return on Investment (ROI) for their social media activities?” asks Marcia Bullard, former CEO of USA WEEKEND.

This next part in our series from the National Conference on Volunteering and Service (NCVS) focuses on determining ROI,  one of the most talked about issues in our community today.  As more nonprofits are engaging in social media, and as budgets continue to be tight in the current economy, it’s a natural question.  How do we know this stuff is working?  Can we even measure it?

I’m going to take some of the suspense out of it for you.  These guys say you can.  In fact, Paul Gillin gives you a road map in the first three minutes:

1. Know the lifetime value of a donor / volunteer – when someone supports your organization, what’s the average $ per year the give, and how many years do they stay with you?  $ multiplied by years, and there’s your lifetime value.

2. Start keeping records now – Use historical data from physical events: how many attended, how many gave, what totals were raised?  If you have already run online fundraisers, so much the better.  If you’re running your first, keep track of how visits turn into donors.

3. Do the math – now that you’re keeping track, measure how many new volunteers or donors have come from online activities.  What % of your Facebook fans have shown up in the real world at an event?  What % of your Twitter followers have donated?  What are the actual numbers – how many people have acted.  Multiply # of people taking action by your average lifetime $, and you know how much your organization stands to bring in from a particular online (or offline) effort.

Watch the video for more from Paul, and for additional comments on the same topic by , , , and .  In all, a valuable primer on understanding the return on your social media investment.  Take a look!

from on .

To see part one in this series, click here.

Crop Mobs – Barnraising Goes Viral

Thursday, July 15th, 2010

Over the past few months, some posts on this blog have explored how the current flash mobbing trend might be applied in the context of volunteerism.

Today’s guests post was written by Kimberly Coburn, a copywriter in Atlanta with an interest in sustainability, local food, and daydreaming about her eventual homestead, who helped organize Atlanta’s “Crop Mob” – a spontaneous gathering of volunteers who believe in farming and sustainability.  It’s an interesting case study in thinking about recruitment and engagement.

One February morning over coffee, I happened to check out a New York Times piece on a North Carolina group called Crop Mob — folks who get together to help sustainable farmers work their land and, in the process, help create a unique sense of community that can be hard to come by in more urban areas.

You would have thought someone had just shown me my first paperclip: so smart, so simple, so…why didn’t we have one? A few emails and Facebook posts later, Crop Mob – Atlanta began to take shape with Mike Lorey’s tech savvy wonders and Darby Weaver’s wealth of hands-on experience.

We got together at the Peachtree Road Farmer’s Market one Saturday morning for a kickoff meeting with a pretty decent turnout.

It seemed that plenty of folks thought the idea was long in coming and were charged about getting to learn more about where their food came from and the work that goes into creating it.

We couldn’t believe our luck when one of the city’s most touted up-and-coming restaurants, Miller Union, asked US if they could provide food.

We were overwhelmed by the kindness of that offer and their dedication to the local food movement. Not to mention that each mob so far has come complete with one of the best meals I’ve ever tasted!

Crop Mob – Atlanta has continued to grow really quickly with a great surge of enthusiasm and support behind it; registrations for our “mobs” are filled the day we announce the event!

While each of our mobs has had a unique personality so far, there have been some amazing unifying elements — and no, I’m not referring to weeding.

There’s nothing like gathering in a dewy field in the early morning with a bunch of strangers knowing that by lunch you’ll be chatting like old friends and sweating in ways you never imagined possible.

You can see amazing progress made over the span of a few hours. And mobbers who enter timid, afraid they’ll accidentally pick crops when trying to pull weeds, leave confident and eager to try a new task.

And, my favorite part, is that no matter how hard some people work or how convinced I am that they’ll tell their friends terrifying tales of their backbreaking labor — those are the first people on Facebook and Twitter raving about what an awesome time they had.

Whether you’ve always wanted a taste of the farming life, want to support sustainable farmers, are eager to pick up some new skills, or are just the type who will work hard for an important cause and a good meal, Crop Mob is for you.

If you want to know more about the details of our mobs to date, check out our recaps at www.CropMobATL.com. But, to be honest, trying to explain the sense of community and good, clean fun that comes with a mob doesn’t do it justice.

Come check one out for yourself!

We’d love to have you “join the mob.”

Mobilizing Volunteers with Social Media

Wednesday, July 14th, 2010

by Chris Noble Originally published on What Gives and republished here with the author’s permission.

There’s a lot of “activity” in social media.  More people are embracing social networks every day, and more organizations are using social channels to reach their audience. But in all this “activity”, is there any real action?  How can nonprofits and others use social media to mobilize volunteers and get things done in the real world?

That’s the question put to a panel of social media luminaries at NCVS, the National Conference on Volunteering and Service, held by HandsOn Network and Points of Light in New York City a few weeks back.  Maybe “luminaries” isn’t exactly the right word… how about superstars?  These folks have been on the front lines where social media meets social change:

, who headed up President Obama’s social media strategy and action in 2008, now Founder and Creative Director of Blue State Digital.

, Founder of Craigslist, who’s been championing social media as a way to make government more accessible, accountable and efficient.

, Co-founder and Chairman of , who has his own social venture launching in the fall.

, who, as Manager of Public Policy Communications handles some of the tougher policy and community organizing issues for on a daily basis.

We’ve got lots of coverage coming your way from NCVS over the coming weeks, including more from this group and fifth panel member, social media marketing strategist , as well as individual interviews with an incredible range of activists, CEOs, authors, and other leaders in the nonprofit space.  This segment is a great start, because these guys have some solid advice for nonprofit organizers based on real-world experience.

Not only valuable content, but actually fun to watch.  Joe does a great job describing why you should treat volunteers like gold, and how to do so in a social framework. There’s also a great analogy in there for those of you who need to explain to your parents why all this “social media stuff” is relevant to social change – just go to Craig’s Gutenberg/ Luther shtick about 5 minutes in – I’ve used it 5 or 6 times since hearing it.

Enjoy!

Service-Learning at the National Conference on Volunteering and Service

Tuesday, July 13th, 2010

Originally posted on Lifeworks by Jim Kielsmeier and re-published here with the author’s permission.

The National Conference on Volunteering and Service brought together the wide field of the national service movement in New York City.  The Conference packed forums, service projects, and site visits between workshops, plenary sessions, and celebrations for a thrilling set of offerings.  For being in a huge metropolis, the Conference ran with professional smoothness, from the registration table through special effects at major ceremonies.  The gathering drew an impressive array of presenters from government, entertainment, business, and the non-profit sector.  Congratulations to colleagues at Points of Light Institute and the Corporation for National and Community Service (CNCS)! But where was service-learning featured in this national gathering?

Service-learning was the focus of a plenary panel and a few workshops throughout the Conference, including one by NYLC Senior Vice President Wokie Weah on how our Generator School Network is being implemented in urban areas across the country.  As someone who has formally advocated for service-learning and contribution by young people for 27 years, I was anticipating Wednesday’s “The Role of Service in Remaking American Education” plenary session, a panel facilitated by Wall Street Journal education reporter Stephanie Banchero with participants:

  • Arne Duncan, U.S. Secretary of Education
  • Joel Klein, New York City Department of Education Chancellor
  • Ronjanett Taylor, America Reads Mississippi Director
  • Bob Moritz, PricewaterhouseCoopers LLP Chair and Senior Partner, and
  • Anthony Salcito, Microsoft Vice President of Worldwide Education

Yet, though he has in the past, Duncan did not mention service-learning during this presentation.  Instead, as emphasized in the official CNCS press release, Duncan’s remarks focused on how school improvement and turning around education can be effected by involvement of community volunteers supporting the work of schools.  This is a clear distinction from advocating for engaging students themselves in such efforts or in broader contributions to community and represents a missed opportunity. Joel Klein, chancellor of New York City schools who is deeply invested in the Cities of Service campaign, and others on the panel likewise did not mention service-learning or speak to the contributions of youth themselves.  Again the conversation was on what the volunteering community can deliver to schools, rather than what students can deliver in terms of service-learning–a missed opportunity that shorts the many contributions being made by millions of students through service-learning.

The exception was Anthony Salcito of Microsoft.  Salcito eloquently spoke for service-learning, citing specific impacts and using examples to support his remarks.  I find it compelling that the strongest advocacy for service-learning came from the business community in this case.

It should also be noted that during her introduction of the panel, Michelle Nunn, Points of Light Institute CEO, noted service-learning as a strategy for school improvement along the lines of Points of Light’s newly launched GenerationOn campaign.  Michelle articulated a vision to engage 1 million students directly in service, through the recent support from Hasbro to the amount of $5 million.

Throughout the conference events that I attended, I only heard Patrick Corvington, CEO of the federal CNCS, mention Learn and Serve America occasionally and he did not use the term service-learning or speak to how service by young people and service-learning ties to a broader vision for engagement and education reform.  To qualify this, there were events where Corvington spoke that I did not attend.

Through initial discussions with Nicole Gallant, Director of Learn and Serve America, I believe and am hopeful that as she begins to take on her full responsibilities within CNCS, her work with service-learning and education will give a stronger voice for contribution by young people.  She shares the deeper connections and synergy service-learning has with national service and education reform.

It behooves members of the service-learning community to be active voices on national and local levels as we work with colleagues in government, in the broader national service movement, and in education.  Service-learning is a vital strand of the national service movement and if we expect future civic and volunteer efforts, we must recognize and support the contributions by young people today.

Jim Kielsmeier is the founder and CEO of the National Youth Leaderhship Council and is one of the nation’s leading experts on education and the transition to adulthood.

Your Professional Development Is Up to You!

Monday, July 12th, 2010

by Jeannie Blocton Bell, Director, E-Learning Initiatives, HandsOn Network

The HandsOn University Online Learning Center is now live and we want your feedback.

We’d like to invite you to try our first course offering for  free!

The Skills-based Volunteering course is an interactive, online training course introducing participants to the principles of skills-based volunteering.

The course opens by covering the benefits and challenges associated with skills-based volunteering.

Participants then choose an area of focus – skills-based volunteering in the individual, business, or nonprofit context and then create a plan for the implementation and management of a skills-based volunteer program.

The course offers participants real examples, tips, and easy-to-follow steps for community and volunteer engagement.

Access this course by using the following this link hhttp://post.ly/mAbEttp://www.handsonnetwork.org/tools/handsonuniversityonline and selecting the “try our first course FREE” button.

If you could please take a few moments to provide feedback by completing a short survey after you’ve taken the course, we’d be most grateful. We need your help in determining relevant topics for future courses because we really believe that the courses should truly meet the needs of the sector.

Your feedback is valuable.

If you have comments or questions, please email me at .

7 Essential Strategies for Engaging Local Residents in Community Projects

Friday, July 9th, 2010

1. Understand the language and nature of volunteering locally.

Learning the language and understanding the history of the community is critical to working effectively in every community.

Volunteers are abundant in even the toughest neighborhoods and have a long history of helping, but residents generally do not refer to themselves as “volunteers” and often don’t volunteer as members of formal nonprofits.

2. Overcome barriers to volunteering

Barriers to volunteering include lack of time, financial resources, child care, transportation, as well as low self-esteem and confidence, negative perceptions of volunteering or of volunteer organizations, and cultural and language barriers.

These must be addressed in order to engage local residents.

3. Empower communities to help themselves

Residents must own the issues and solutions and must witness the benefit of their involvement in solving their community’s social problems.

Outsiders cannot be “parachuted” in the community to rescue the residents.

Residents must be part of the planning and decision-making process.

4. Cultivate community members’ skills and talents

The gifts and talents of the local residents need to be identified and translated into important assets needed to accomplish a project’s goals.

Some residents believe they have no talents or skills to bring to the table.

Help them understand their own unique potential to create change.

5. Strengthen existing community leadership

Organizations should identify existing leadership, and help develop new community leaders.

The involvement of local leaders helps build community trust and ensures that the local perspectives and experiences are considered and understood.

6. Acknowledge that volunteering is an exchange

Volunteers need to be rewarded for their contributions in ways that make sense and have meaning to them.

In low-income communities, for example, an appropriate exchange could include meals, services such as tutoring, childcare subsidies, and job opportunities.

7. Ensure community readiness

Building community relationships and involvement takes time.

It is a process that needs patience and flexibility.

Communities may need help resolving conflicts or problems that are preventing residents’ involvement.

Lessons from KaBOOM!

Thursday, July 8th, 2010

by Jessica Kirkwood, Vice President for Social Media, HandsOn Network

On my flight from Atlanta to New York for the National Conference on Volunteering and Service, I made the good decision to read ‘Breaking New Ground: Using the Internet to Scale‘, a case study of KaBOOM! written by The Monitor Institute.

The report highlights the ways KaBOOM! has been experimenting with online tools to put their model approach to playground design and building in the hands on interested communities everywhere.

KaBOOM! believed giving away their model might be the fastest, most efficient way to create more places to play in more neighborhoods and communities faster.

As a result, KaBOOM! launched a new “playday” planning tool that anyone, anywhere can use to lead a community driven playground design and build project.  You can check it out here: http://playday.kaboom.org/projects/16-ryan-playground-park

The report, (which Heather McLeod Grant and Katherine Fulton have made eminently readable) outlines some of the key lessons KaBOOM! has learned since their experimentation online began.

Because KaBOOM! playground builds are, at their core, community driven, well-organized volunteer projects, the lessons learned are both relevant and useful for HandsOn Network.

The topline lessons discussed in the report include:

1.) Keep it simple and concrete

KaBOOM! realized the easier they could make it for people to understand their model, the more easily it could train others and equip them to lead a playground build in their community on their own.

2.)  Treat your online strategy as mission-critical

Interestingly, KaBOOM!’s online strategies don’t exist to support its other programs; they are, themselves, a key strategy for achieving the mission.

3.) Build your own technical competency

Overtime, KaBOOM! learned that it was less expensive, more efficient and more effective to hire and keep developers on staff.

Ultimately, they were more familiar with the impact the organization could have and were able to make changes quickly, get them right the first time and produce online results that fit the organization’s culture and brand.

4.) Nurture your online community via its leaders

KaBOOM! learned that it needed to provide ‘high touch’ support to online volunteer leaders who took on the task of planning a local playground build.

“Raising money, recruiting volunteers, and planning a playground build is a huge undertaking.”

A full-time KaBOOM! staff member supports the online project leaders in the same way a volunteer manager would support more traditional volunteer leaders.

5.) Create incentives for action

KaBOOM! found that self-mobilization is a high hurdle to ask online supporters to jump and so the organization finds itself increasingly focused on delivering both soft and hard incentives to reward self-organizers.

Specifically, KaBOOM! is developing an online, points-based recognition program for active volunteers and they’ve discovered that the chance of winning even a relatively small financial grant for a playground project can serve as a significant incentive.

6.) Give up credit to increase your impact

KaBOOM! offers it’s online tools for community based playground design and build projects at no charge.  They’re focused on their larger objective – the number of safe places to play – and not where and when their brand shows up.

7.) Care more about real-world outcomes than online metrics

While KaBOOM! tracks a great deal of statistics about their website, the number of real-world playgrounds that are built by people using its tools to organize themselves – an the impact of these playgrounds on the local children and communities – is what really matters to them.

I spoke to Jim Hunn, Vice President of Mass Action at KaBOOM! about the report as well as KaBOOM!’s web site and I was intrigued.

Take a look at the playday planner site and the way that the user checks off activities once they are completed.

Jim told me that the first version of their playday site asked users to follow KaBOOM!’s playground build model in a linear fashion – in the order KaBOOM! laid out the steps.

(Photo by via .)

What they learned was that they had to let go of their model a bit.

They discovered that users wanted to see all the steps in an overview and execute them in the order that made the most sense for their particular project and community.

Like KaBOOM!, HandsOn Network cares about increasing the number of people volunteering in the world.

We believe that service offers a solution to many of our most critical social challenges and that every person can discover their power to make a difference, creating healthy communities and vibrant democracies around the world.

Increasingly, we too are putting self-organizing tools directly in individuals hands and hoping to achieve greater impact in the world by inspiring, equipping and mobilizing people to be the leaders they’ve be waiting for.

I’m grateful to KaBOOM! and The Monitor Institute for sharing their lessons in such an open and transparent way so that we can benefit from the path they’ve already traveled as we move forward.

Thanks, KaBOOM!

Go Social. Change The World.

Wednesday, July 7th, 2010

Earlier this week, , a Los Angeles based agency “shining light on charities through the power of community and art,” raised $1,000 for Alex’s Lemonade Stand Foundation in just a few hours.

Light League was created one night after a furious discussion between artist and () about painting something live on the web to decorate Drew’s new place.

Natasha had previously worked on a project () as well as Tech/Web charity events (SM4SC, Twestival, etc) with her art.

Drew, a cancer survivor and major geek as well, was already passionate about helping others in need using technology and the web.

Then it dawned on them…

Drew and Natasha decided they would offer live webcast viewers the opportunity to to be a part of that painting in some way (their Twitter handles painted on the piece, etc) if they made a contribution to a nonprofit.

Supporters watched her paint an original piece of art online via U-Stream.

Viewers who donated to Alex’s Lemonade Stand during the online event got their name painted into the art itself.

In just a few hours, Light League raised $1,000 to fight cancer in increments of $10, $20 and $40 dollars.

Creative, no?

I love the way their unique talents joined forces and made a difference.

Quick! Grab a friend, empty all your combined skills and talents on the floor, dream big and make a difference!