Today’s post comes from , Vice President, Interactive Strategy for Points of Light Institute.
I’m excited about the MLK Day holiday – particularly the way we celebrate the holiday through civic dialogue and service.
MLK Day is just a week away so let’s rally to get the word out in the social space!
Honoring Dr. King’s legacy through service is an idea that’s taken hold and there are countless volunteer projects seeking volunteers. There’s a project search here.
I’m also excited about this year’s addition to the MLK Day events – America’s Sunday Suppers — opportunities for people to gather over a meal and discuss the challenges facing their communities. I’m hopeful about where these conversations might lead, what change might be born…
Folks simply register a restaurant on our Meetup.com site and let their social networks know about the dinner. There’s a downloadable facilitation guide for leading the conversation. America’s Sunday Supper resources are available here.
Here are a few ideas to help get the word out about service on Martin Luther King, Jr. Day and links to resources that you can share across your network.
Sunday Supper and America’s Sunday Supper
We’re encouraging Sunday Supper attendees to use their social networks to promote the Supper that they’re attending and talk about it. Use the tips above to focus on your Sunday Supper Event:
Register to host your own Sunday Supper, or find one near you here.
Join us for America’s Sunday Supper on January 16 at 6pm EST! Watch the streaming video here. (If you’re not attending a local Sunday Supper event – why not host a “viewing party” and watch the celebrity Supper in a group?)
Facebook
Promote your organization’s service project or Sunday Supper event on your personal Facebook wall and your organization’s Page. Ask your organization’s staff to do the same.
Post pictures from your MLK Day service projects on your Page after the event, and let the people who like your page know what you accomplished with your service project.
Write a short post about how your service project helped your organization to better serve its clients.
Twitter
Follow the #MLKDay hashtag on Twitter to find out about MLK Day events, and use the hashtag when you’re talking about your organization’s events.
Promote your organization’s events on Twitter, and link to information on how to sign up. Link shorteners like bit.ly and tinyURL are great ways to link to the information, and if you sign up for a bit.ly account, you can track how many times your link has been clicked on!
Ask your followers to help promote your event. Ask them to retweet your message, and be sure to thank them when they do.
Geolocation Services
Register your event on a geolocation service so attendees can check-in at your service event and let their friends know that they’re there.
Gowalla has a special Volunteering and Service Category, find out how to register your event from your Android phone here. You can add a venue in Foursquare here. Create a volunteer-based challenge in SCVNGR here. You’ll need an account with the service to create a new location.
Each service has different rewards for check-ins. Foursquare doesn’t have a specific volunteerism award (yet), but if you have a large event you can help your volunteers earn swarm badges. Gowalla has a specific stamp for Volunteering and Service. SCVNGR awards points for Challenges that users complete.
YouTube
If your organization doesn’t have a YouTube page, start one here, and find out how to make a nonprofit account here.
If your organization doesn’t have the capacity to create videos, you can create video using still images at Animoto. You can sign up for an Animoto for a Cause account, and get a free Pro account for a year!
How are you using social media to help promote your or your organization’s MLK Day events? Let me know via Twitter (be sure to use #MLKDay) or Facebook!
If your organization doesn’t have a YouTube page, start one here, and find out how to make a nonprofit account here.
How are you using social media to help promote your or your organization’s MLK Day events? Let me know via Twitter (be sure to use #MLKDay) or Facebook!