Volunteer Retention Rates
This morning, the Points of Light blog talked about the faith community and volunteering. One of the things that was mentioned was the volunteer retention rate in faith-based organizations, and how it’s higher than for other organizations.
The Corporation for National and Community Service’s Research Brief: Volunteering in America’s Faith-based Organizations reported that faith-based organizations have the highest rate of volunteer retention than any other type of organization. (Faith based organizations report a 70% retention rate, where hospital or health organizations report a retention rate near 60%.) The report that the research brief draws from suggests that partnering with religious organizations because they maintain a stable base of volunteers.
This is a good suggestion, but what is it about volunteering with a faith based organization that makes the retention rate higher than secular organizations?
Certainly, the faith component plays a part in the higher retention rate, but is that the only piece?
When your volunteer activity relates to a part of your life that is already important to you, whether it’s your job or your faith or a passion you have, there’s an additional tie to the service you do. Volunteering moves from something you do after work or on a Saturday afternoon to a way that you define and express yourself.
If a secular organization partners with a faith-based organization, can they expect their volunteer retention rates to increase? If secular organizations improve their training and recruitment practices, can they reach retention rates similar to faith-based organizations?
Can secular organizations build the same kind of connection with their volunteers that may already be in place with faith-based organizations?
We’d love to hear what you think. What connects you to the organizations you volunteer with? Let us know in the comments!
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