Archive for July, 2011

5 More Tips for Volunteering in Schools

Friday, July 29th, 2011

Yesterday we offered some tips for volunteering with schools. Today, we offer up some more tips for getting volunteer projects off of the ground. Have you ever planned a volunteer project in a school? Do you have any tips to share? Let us know in the comments!

Use Community Resources

Schools are often short of resources. If you are running a sports program, arts club, or any other project that requires materials, you will probably need to solicit donations. Local businesses and restaurants may be willing to contribute. Community centers may have supplies or meeting space to share. Large projects can have fundraisers and donation drives to support their needs. The Volunteer Spot blog has some great ideas for fundraising.

Follow Through on Commitment

Once you start a project, teachers, staff, parents, and students will become dependent on your work. It is important to carry through with your promises and commitment. Never bite off more than you can chew and be honest about your time commitment and availability. If you begin to feel overwhelmed, remain open and honest with those you are working with and work together to seek a solution.

Evaluate Outcomes and Measure Success

As a volunteer, it is beneficial to evaluate your work and consider areas for improvement. Speak to teachers and school administrators beforehand to discuss appropriate benchmarks. There may be tangible measures of success such as improved grades (although some school policies don’t allow grades to be shared), test scores, knowledge level, or attitudes toward learning.

Or you could simply observe that you engaged a group of students, completed a large product, brought children safely to and from school, or filed a large stack of papers.

Recognize All Involved

Throughout your involvement as a school volunteer, make sure to show appreciate to all those involved. This might include fellow volunteers, teachers, staff, or students. Below are tips:

  • Deliver recognition in a personal and honest manner. There’s no need to be disingenuous or to exaggerate someone’s contribution.
  • Tailor your recognition and reward to the unique needs of the people involved. Have a variety of recognition and reward options available.
  • Recognize contributions throughout the project – timing is crucial! Time delays weaken the impact.
  • Have a clear message. Be sure that students and volunteers understand the criteria used to determine awards.
  • Students can also be recognized through special certificates or small rewards such as erasers, pencils, journals, or rulers. (Note: toys and candy often become a distraction in the classroom.

The best way to recognize students and volunteers is to treat them with respect and give them support and praise throughout the project.

It’s vitally important to say thank you during the project and once the project is complete. Check out Eight Tips for Writing the Perfect Thank You Note

Reflect, Evaluate, and Move Forward

Reflection is strongly encouraged after every service experience. Reflecting as a group, with all the participating students and volunteers, can create a stronger sense of accomplishment and connection. This group conversation can often deepen student’s and volunteers’ understanding of the social issue your project addresses and increase their commitment to service and learning.

Here are some sample reflection questions to help facilitate a reflective discussion about the service project:

  • What? What issue(s) was being addressed? What did you notice happening around you during the project? What were the results/outcomes of the project?
  • So what? What did you think about during the project activity? How has it affected you?
  • Now what? What are the larger issues that caused the need for you to participate in this service activity? How did your efforts help? What else needs to be done to improve these problems? How will you apply what you learned in the future?

In addition to reflection, it is important to evaluate the project. This means reviewing the effectiveness of the project components: the planning, coordination, delivery, implementation, logistics and management.

At the end of a project, solicit feedback from students, volunteers, parents, and teachers. Feedback is a gift – use it as an opportunity to reflect on the overall management and implementation of the project. You can provide a feedback form (this is probably best if you are leading volunteers or students), or have less-formal conversations.

5 Tips for Volunteering in Schools

Thursday, July 28th, 2011

Are you looking to volunteer at your local school, but don’t know where to get started? You can follow these steps to find a volunteer role that suits you. Use them to determine how to make an impact, measure your success, and continue to grow and learn.

Conduct an  Internal Assessment: What and How Can You Contribute?

Before approaching a school with your intentions to volunteer, assess yourself to see how you could put your skills, interests, and time to best use.

  • How much time (in hours) are you able to volunteer?
  • What time of the day are you able to volunteer?
  • What interests you the most?
  • What kind of work would you like to do?

Conduct School Assessment: Identify Issues and Needs

After doing an internal assessment, conduct an assessment of the school. Are there already pre-determined opportunities for volunteers to help? If not, where does the school need support? How might a volunteer serve these students?

  • Brainstorm Gather parents, community members, teachers, and/or staff to discuss school issues/ needs, and brainstorm possible solutions. Potentially, this could take place at a PTA or community meeting.
  • School Dreams Approach community members and parents and ask them to share their dreams for the school. What could a volunteer do to help make these dreams a reality?
  • School Visit Schedule a visit to the school and look for situations, in or out of the classroom, where a volunteer might help. What specific needs did you find? How could they be addressed?
  • Ask a Principal Hold a meeting with the school principal and ask in what ways you can volunteer. You may want to send an email introducing yourself, your background and how you would like to help. Be sure to share your interests and skills, but also your flexibility. Do not approach a principal without having an appointment.
  • Ask a Student Meet with a single student or a small group of students and ask about their dreams for the school. Ask what assignment they would give to a volunteer. Holding a discussion with a student can help spark ideas.

Outline a Volunteer Plan

After establishing the needs of the school, create a volunteer plan. Work with a classroom teacher, school principal, staff member, or club/sports leader to create your plan. Your plan should outline the expectations, time commitment, and knowledge needed for each volunteer position.

Outline Goals

After creating a volunteer plan, think of goals you want to reach through your work. A classroom teacher, school principal, staff member, or club/sports leader that you are working with can help establish these goals (he/she may already have goals in mind). What need are you addressing? What does a successful end result look like? When will your work be finished? What do you hope to achieve, both personally and for others?

Share Your Plan and Goals

Share your plan and goals with parents/guardians, friends, adults, and community members. By sharing these details, you may learn of specific tricks, tips, or further ideas on how to make an impact. You may also come across ways that others contribute. In sharing your plan, you may get other parents or guardians to volunteer with you!

 

Have you volunteered in a school? Was there a program in place or did you work with someone to build one? Let us know in the comments!

The Role of Mentors in Schools

Wednesday, July 27th, 2011

In yesterday’s post, we looked at some common questions about volunteering in schools. One of the questions was, “Is mentoring right for me?” Today, we look at the positive role mentors can play in a student’s life.

Mentoring is an extraordinary commitment that can yield extraordinary results. Working with a single student or a small group, a mentor acts as a guide to the larger world outside of school and home, serves as a role model, helps students make positive life choices, listens to concerns, supports interests, and opens children’s eyes to new possibilities. Mentors dedicate time to helping students academically, socially, mentally, and physically, as necessary. Their roles include:

  • A long-term commitment to the program.
  • Helping students develop personal interests outside of school.
  • Helping students become involved in all aspects of school.
  • Being sincere, committed, and punctual for scheduled meetings.
  • Developing a level of trust with the student. A trusting relationship is the foundation for successful work.
  • Being a positive role model.
  • Listening effectively. Sometimes, the mentor is the only person that the student has identified as one who will listen to his/her concerns and problems.
  • Helping the mentee set short and long-term goals.

Help students to help themselves

There is a big difference between offering solutions and helping a student discover his/her own options. Helping students develop problem-solving and decision-making skills will put them on the road toward independence, and the realization that they can direct the course of their lives.

Help students with their problems

A mentor is there to assist with problems such as issues with: self-confidence, interpersonal conflicts, school attendance, or goal setting.

This doesn’t mean that the volunteer plays the role of counselor, social worker, or parent. Volunteers are there to offer support, encouragement, and to give positive reinforcement. By listening and asking open-ended questions, a mentor can gently guide the student toward finding his/her own solution. As with all volunteers, a mentor must consult a teacher, administrator, or school counselor if it seems that a student needs additional help.

Help students build self-confidence

Students may feel enormous pressure from home, school, or peer relations, and lack the self knowledge and confidence necessary to navigate challenging situations. By showing care for and belief in a student, a mentor can encourage a student to raise his/her expectations and make positive decisions.

Statements such as these can help build self-esteem:

  • I like how you handled that!
  • I see that you are making a real effort or trying very hard.
  • I know you can do this!
  • What are your thoughts or ideas about this?

Help students develop interpersonal skills

Even students who communicate well with peers may not know how to interact appropriately with adults. Mentors should model appropriate communication and behavioral skills. A volunteer can teach little things such as looking someone in the eyes when speaking to them, speaking clearly, practicing good manners, and addressing adults politely. Remember, students will learn by watching and interacting positively with role models.

 

Are you a mentor? Let us know about your experience in the comments!

9 Questions About Volunteering in Schools

Tuesday, July 26th, 2011

Establishing a role inside the busy beehive of a school can confound even the best-intentioned volunteer. Where do you begin? How can I put my skills to use? The answers to these common questions will get you started.
How can I help?
Whatever your talents and interests, there is a way for you to help. Could you see yourself starting a book club, assisting with science activities, helping in the computer lab, or tackling some paperwork in the office, for example?

Be prepared to be flexible, however: When you make contact with a school, you will learn how to match your preferences with their needs.
Who do I approach with my intent to volunteer?

You might start by attending a school board meeting, joining a community organization that works with schools, or approaching a principal or teacher directly. Some schools have volunteer positions listed with HandsOn Action Centers. You can find a HandsOn Action Center near you here.
Would mentoring be a good role for me?

Mentors are a special type of volunteer, dedicated to helping students on many levels: academically, socially, mentally, and physically. Mentors commit to becoming a consistent presence in a person’s life, and serving as a positive role model. There are a lot of different ways to be a mentor, and finding your own personal style may take a bit of time.
What if I am a busy person?

Even if you work long or irregular hours, or have young children at home, you can still find a way to volunteer. Think about what is possible for you: Could you commit to being at a school at certain times, work occasional week days or weekends, or find a way to make an impact from home? Then see whether your school of choice has a job that would meet your needs.

What is tag team volunteering?

Busy volunteers can get together and “tag team” by splitting one job into two (or more). Setting up a schedule ensures that one volunteer is always on duty when needed.

I don’t know how to teach, can I still volunteer?

Short answer: Yes! You can still be helpful by assisting teachers, or helping with sports or other activities. Or, if you prefer, you can support the school without working directly with children. Share your experience, and any concerns you might have, with the person coordinating your volunteer job. Schools want to place you were you feel the most comfortable and will make the greatest impact.

What are potential barriers?

If you have spent any time in schools, you know they are busy places! Teachers and staff may need a helping hand, but not have time to stop and think about ways volunteers can support their work. You can lighten their load by first creating a list of your strengths and skills, then coming up with a few volunteer roles that would draw on these strengths.

What if students misbehave?

Always consult with the teacher or administrator if you are working with a student who might not listen or follow directions in a way that you would like. You will need to redirect negative behaviors to keep the students on task. Ask a teacher, administrator, or the school’s volunteer coordinator about

How do I become a successful volunteer?

There is not one “correct” way to become a volunteer. There are many points of entry and multiple ways to serve. You will find a path that suits you as well as your school of choice.

Do you have more questions about in-school volunteering? Let us know in the comments!

 

Benefits of School Volunteering

Monday, July 25th, 2011

A quality volunteer experience provides positive benefits for all parties: the students, the school, and the volunteer. Before you start planning your volunteer role, take a closer look at some benefits of volunteering.

Benefits for Students

Students benefit from volunteers in many ways. Volunteers can serve as an important adult connection for students, particularly those who lack a parent or guardian who is active in their education. Students who have adult involvement in their schooling generally have better grades, better attendance, and higher graduation rates. Increased adult involvement also causes students to have more positive attitudes, more motivation, and higher self-esteem.

Volunteers may also help students by serving as a link between a school and a community. Students do better when schools, families, and communities work together, and involvement is strong. Volunteers can also help to promote a positive image of the school within the community.

Benefits for Schools

Committed adults are an invaluable resource to schools. The benefits to schools include:

  • Increased individual attention for students
  • Extra support on projects
  • Stronger ties to the community
  • Higher levels of parent-teacher communication
  • Increased capacity to better serve a wider variety of youth needs
  • Higher test/grade scores
  • Strengthened programs
  • Improved student behavior

Benefits for Volunteers

Volunteers can gain from their experience in various ways. Whether they are parents or other community volunteers, most people benefit from building closer relationships with children and administration at their local school. Here are other potential rewards for volunteering:

  • Opportunity to meet new people
  • Improved communication, management, and interpersonal skills
  • Improved problem-solving skills
  • Increased self-confidence
  • Clearer understanding of school structure and curriculum
  • Valuable job experience
  • Opportunity to serve as a role model for students
  • The chance to inspire, educate, and motivate future generations

Parents who are active in their school reap benefits at home. Parent/guardian volunteers form tighter bonds with their children and often find themselves having better communication at home. In addition, parent/guardian volunteers aid their child’s transition of culture at home to culture at school. By assisting in this transition, parents learn the structure and expectations of schools.

Do you volunteer at a school? What benefits do you see from what you do? Let us know in the comments!

 

Reflection on Greece, The Special Olympics, And The Power of Service, part 2

Friday, July 22nd, 2011

Michelle NunnToday’s post comes from Michelle Nunn, CEO of Points of Light Institute and co-founder of HandsOn Network. It is the second of two posts about her trip to Greece and participation as an “All Star Fan” in the Special Olympics World Games. You can read the first post here.

The trip also gave me the opportunity to see skill-based volunteers in action through the Special Olympics Healthy Athletes Program, which has galvanized more than 90,000 medical professionals to volunteer their time to treat more than one million Special Olympics athletes since 1996. In the process, they have created new data about the health of people with intellectual disabilities and new processes and systems to inform the overall health care provision for these individuals.

As I walked around the Healthy Athletes venue with my family and observed the real-time care of thousands of athletes, I was dazzled not only be the stories of transformation for the patients, but also by the evident joy and fulfillment of the volunteers. They were having the times of their lives. Jumping up, laughing and dancing with the Iranian Special Olympics team to demonstrate the ill-effects of smoking, fitting a pair of glasses on the nose of an athlete from India who will see clearly for the first time, or pulling out an abscessing tooth causing chronic pain from an athlete from Morocco.

It was hard to know who was more delighted, the athletes or the volunteers. Imagine if everyone received the opportunity to be treated with dignity, respect and compassion, and had the opportunity to be their best, most healthy selves. And imagine if we all had all the opportunity to give our unique gifts to others in such a tangible, meaningful way.

One of the great joys of being with children is the gift of seeing the world through their eyes. In bringing my children to the Special Olympics World Games in Athens, I hoped they would discover solidarity and respect for the athletes, learn lessons of perseverance and bravery, and experience a global movement. I thought that they would experience all of this from the sidelines, but I did not suspect how they would be brought “into” the Olympic movement. (See the above picture of my son, Vinson, experiencing the healthy athletes hearing test.)

They did watch from the bleachers, marveling at the finesse of the handball players, the good sportsmanship of the volleyball players and the endurance of the runners. But they also really rubbed elbows with the athletes. My son, Vinson, sat glued in attention as he rode the bus next to an Olympic gold medalist gymnast from England who talked about how Special Olympics had changed his life and the lives of so many others. When recounting the athletes he met, Vinson recited the names of Apollo Uno, Olympic speed skater, Michelle Kwan, figure skating gold medalist, and Greg Silvester, Special Olympics gold medal gymnast. Vinson saw them all purely as heroes, equal in achievement, strength and courage.

This proximity to the Special Olympics athletes and events gives fans a real sense of inclusion – of literally being a part of something – not just as witness, but as participant. And you never know what event or what athlete will pull you in, in some unexpected way.

For our family, it was powerlifting. We watched with admiration, if not full technical understanding, as athletes from around the world victoriously lifted and wrenched up heavy weights time and again. We saw them triumph, not so much against one another, as against their own personal best, living out the true ancient Olympic creed to strive to be “better, stronger, faster.” They celebrated their individual victories with varying demonstrations of joy, exuberance and quiet gratification.

As a special treat, our family was invited to give out medals at the powerlifting medaling ceremony. My husband and son stood on the podium giving each of the athletes a medal for their accomplishments. Eight-year-old Vinson stood, shyly, to the side, but in the final presentation was coaxed to walk with his father up to the athletes and assist in placing the medal around the athlete’s neck. The bronze medalist proudly shook hands and held up his medal. The silver medalist from Kyrgyzstan exuberantly brought all of the medalists together in a hug of shared celebration. As Vinson stepped toward him, the medalist reached down, pulled Vinson to him, lifted him up and powerlifted all 65 pounds of Vinson in the air.

It was a moment of pure spontaneity and joy.

The look on Vinson’s face of surprise and giddiness, the athlete’s broad grin and the crowd’s roar of approval created one of a thousand Special Olympic moments. Uniquely, these athletes pull fans into a shared celebration of triumph. They create a sense of inclusion and they invert our sense of the strong and the weak reminding us all of our shared solidarity.

The Special Olympics, its athletes, fans and volunteers, demonstrate how strong we all can be when we come together in the spirit of hope, inclusion and reaching to be our best selves.

 

* Powerlifting photo courtsey of Diego Azubel 

6 Tips for Weathering Heat Emergencies

Thursday, July 21st, 2011

As a heat wave grips much of the nation, it’s important to remember that sever weather like this is a lot like any other sever weather situation. While most types of severe weather or disaster have little to no warning that they are about to happen, heat waves can be forecasted ahead of time and heat-specific preparations can be made before the worst of the weather hits your area. Here are some tips to help you, and your neighbors, stay cool during some of the hottest parts of the year.

Drink plenty of water. Water helps to keep your body cool, even if it’s not too cool. Even if you’re not thirsty, keep water near you to drink throughout the day. If you feel thirsty, you’re already on your way to being dehydrated. Try to avoid caffeine and alcohol.

Slow down. Planning on doing some yard work? Want to go for a run? It’s very important to be aware of the effect that heat has on you. Try to limit outdoor activities to cooler parts of the day – first thing in the morning or in the evening. Children, seniors, and people with respiratory problems should stay in the coolest places they can.

During the hottest part of the day, try to find somewhere with air conditioning. We understand that not everyone has air conditioning in their homes, but when temperatures start peaking over 100 degrees it’s important to try to move somewhere cooler. Your city may have cooling stations set up where people can go to find relief from the heat. Shopping centers, museums, movie theaters, and libraries are all great places to go to get a little bit of relief during the hottest parts of the day.

Try to avoid sunburn. Sunburns reduce your body’s ability to get rid of heat. If you have to be out in the sun, don’t forget your sunscreen and other sun protection.

Know the warning signs of heat exhaustion and heat stroke. Your body cools itself by sweating but if you can’t cool yourself enough the heat can have a serious effect on you. Heat exhaustion occurs when you can’t cool yourself enough even though you’re sweating. You can become dehydrated from water loss through sweating and that can lead to muscle cramps, weakness and nausea. Heat stroke an abnormally high body temperature and can be fatal if not treated quickly. The most important thing to do to a victim of heat stroke is to cool them down. If someone’s body temperature reaches 104 degrees or higher, call 911 and try to cool the person down. The most important measures to prevent heat strokes are to avoid becoming dehydrated and to avoid vigorous physical activities in hot and humid weather. NOAA has description of heat exhaustion and heat stroke on their heat safety page.

Be a good neighbor. Don’t forget to check on your neighbors to make sure they’re staying cool in the extreme heat. This is especially important for elderly neighbors and neighbors that might not have air conditioning. Even if you’ve never talked to your neighbors, just walk over and knock on their door. Let them know that you wanted to make sure they’re ok. Even if you don’t think you have anything to talk about, you can always talk about the weather!

Related links:

 

 

Collegiate Initiatives Bridge the Gap

Wednesday, July 20th, 2011

Our guest post today comes from Melvin Freeman, Jr., PCI Chair of Columbia University’s chapter of The National Society of Black Engineers, whose national nonprofit mission is to increase the number of culturally responsible Black Engineers who excel academically, succeed professionally and positively impact the community.

Columbia University’s National Society of Black Engineers chapter has made valiant strides in their Pre-College Initiative (PCI) Program, designed to stimulate the interest in science, technology, engineering, and mathematics fields (STEM) in students grades K-12. Our goal is to encourage students to attend college and pursue technical degrees by providing activities to help them discover firsthand how engineering and technology relate to the world around them, while engaging in the excitement of academic excellence, leadership, technical development and teamwork.

Because NSBE serves both local and international chapters, last year through
Facebook and Skype, we were able to provide students of the Ghana PCI chapter, with books, supplies, and computers through our fundraising endeavors.  Our hopes are to redirect some of the energy of our international initiatives toward more local efforts through our partnership with the Bronx Engineering and Technology Academy and the support of its students.

The young PCI Pals at the Academy serve as mentees and are the foundation of the program. Because our NSBE chapter mentors are responsible for developing the students’ short and long term goals and holding the students accountable, they must first undergo a training series to ensure their mentoring methods are most effective. Recent college graduates also share on their careers, the educational path they took, and lend advice to the young aspiring engineers.  Our college-based workshop sessions include:

  • Careers in Engineering
  • SAT Prep
  • Applying for a Scholarship
  • How to Pick a College
  • Financial Literacy
  • Interviewing Skills
  •  Leadership: In Your School, Community, and the Workplace

As we continue to strive to achieve PCI chapter of the year, the program’s focus on raising student achievement in the state of New York is channeled through the art of mentoring, tutoring, and monthly interactive STEM workshops.  We are excited to challenge students to think outside of the box, dream big, and remain motivated to work hard.

Does your organization or someone you know work to close the achievement gap and raise level of academic excellence for all students? We invite you to share your story!

The Business Case for Volunteering – Case #1

Tuesday, July 19th, 2011

Today’s post comes from Chris Jarvis, Co-Founder and Senior Consultant for RealizedWorth and appeared on Realizing Your Worth on June 16.

Case #1 – Employee Engagement

Many companies have employee volunteer programs, but for many companies in Europe, Canada and the US these programs are underfunded, underdeveloped and underutilized. This blog series is meant to offer a number of compelling reasons why your business needs to invest (a bit more) in employee volunteering.

Employee Engagement: The direct connection to business success

The evidence supporting the importance of employee engagement is incontrovertible. Beyond the reports and analysis, even common sense will tell you that an engaged workforce is important to a company’s well-being and profitability.

But let’s start with the bad news – According to a recent Scarlett Survey, on average, it’s safe to assume that at least 31% of your employees are disengaged. Worse yet, 4% of those who are disengaged are probably hostile. That means that they are speaking poorly of your company to all their friends and family and most likely stealing office supplies. (Seriously.)

On the other hand, according to , companies with high levels of employee engagement enjoy a significant uplift of every business performance number. Gallup performed a meta-analysis across 199 studies covering 152 organizations, 44 industries, and 26 countries. They discovered that for companies where employees were more engaged than not, their profitability jumped by 16%. Not only that, general productivity was 18% higher than other companies. Customer loyalty was 12% higher and quality jumped up by an incredible 60%. (Harvard Business Review)
But what’s the connection between employee engagement and volunteering?
First, it’s important to establish that there is, in fact, a connection. In Ireland, a recent study found that 87% of employees who volunteered with their companies reported an improved perception of their employer. More importantly, a whopping 82% felt more committed to the organization they worked for.

In another study conducted by VolunteerMatch and UnitedHealthcare entitled “”, researchers found that employees who volunteer through their workplace report more positive attitudes towards their employer as well as colleagues. An interesting benefit to employers is the improved physical and emotional health of employees who volunteer. That means that if companies want to decrease their health costs, they should be looking to volunteering as an affordable and accessible solution.

Why is there a connection between employee engagement and volunteering?

Specifically, employee volunteering programs increase engagement levels at work when it connects to an individual’s need for meaning and accomplishment. This was first demonstrated in 1968 when Frederick Herzberg article “” was published. The article was so popular, that by 1987 it was the most requested article from the Harvard Business Reviewhaving sold 1.2 million reprints.

Frederick Herzberg, was a psychologist who suggested that, based on his data, what made people happy at work was not the same thing as what made people unhappy at work. What makes us unhappy at work is lousy pay, lousy work conditions (like your cubicle space or no windows), and a lousy boss. If you fix those it makes a better working condition but it actually won’t make you happy at work.

What makes you happy at work are things like achievement, recognition, more responsibility, the chance to advance, personal growth, etc. These concepts all have to do with personal fulfillment  and our humanity. When a company takes time to formally offer an opportunity to get involved in community, what they’re doing is creating the right kind of space for people to express their personal interests and personal desires that go beyond what they’re doing as part of the company. And so it integrates their life inside that building, or that assembly line, or those sales calls with the rest of the world.

If you are more satisfied with who you are as a person, you simply do better in life. People with a purpose outperform those of us wandering around wondering what it all means. Companies that are able to connect people to passions and interests where they feel they’re making a significant contribution as a human being, will see a direct correlation to significant benefits.

Assuming it’s true that employee engagement is increased through volunteering, the business benefit is crystal clear. Companies satisfied with low participation rates or only annual activities, are missing huge financial benefits.

How huge?

According to the 2008/2009 study, , companies with engaged employees experience 26% higher revenue per employee, 13% total higher total returns to shareholders, and a 50% higher market premium.

Think about it. What is your company’s earnings per employee? Microsoft’s is currently at $244,831 per employee. Increasing that number by 26% equals a $63,656.06 increase in revenue per employee. To ignore that potential would be bad business.

For an outstanding discussion on this topic, I recommend setting aside 10 minutes of your day to watch the following video by Daniel Pink, the author of . It’s already been viewed by nearly 6 million people – I promise, you won’t be disappointed.

Check out more from The Business Case for Volunteering Series:

Case #2 – Better Talent

Case #3 – Employee Development 

Case #4: Competitive Advantage

Social Media and Employee Volunteering

Monday, July 18th, 2011

Today’s post comes from Shari Ilsen, Online Communications Manager at VolunteerMatch. It originally appeared on Volunteering is CSR on June 15th, and is an introduction to an eight-part series on social media and employee volunteering programs. You can follow the series here.

Do you use social media to engage employees in your corporate volunteer program?

At this year’s Client Summit in Chicago, we wanted to hear your answers. We had three packed Best Practice Café sessions about social media and employee volunteer programs.

When our robust conversations created more questions and sparked more discussion, we realized this is an area that’s relevant for anyone coordinating employee volunteers, and that the conversation is only just beginning.

Below is a short description of the topics we covered during the sessions. Over the next couple weeks we’ll be diving more deeply into each of these topics in a special blog series entitled “Social Media and Employee Volunteering.” Think of this as a jumping-off point to explore how social media could impact your employee volunteer program.

Studies show that the demographics using social media the most are Millennials, minorities and city-dwellers. Chances are these make up a pretty big chunk of your employee population. Which means chances are your employees already use social media, even if it’s not with official company sanction or on company time. Why should you embrace it as a tool to help your employee volunteer program? It’s all about storytelling and the power of authentic relationships to help your EVP thrive.

The biggest obstacle faced by volunteer programs is getting executives and other decision-makers to agree to open social media up to employees in the first place. Many companies block social media sites on work computers for confidentiality and/or productivity reasons. Address the concerns of your CEO and others by tailoring your proposal to allay their concerns and show them how the use of social media will help you reach your goals for your employee volunteer program.

A social media policy is the answer to a very important question: How do you ‘guide’ your employees to say the things you want them to say on social media (and not say the things you don’t), while still allowing them their personal voices? In addition to crafting a policy for social media use by your employees, it’s important to provide them with the training necessary to follow and make the most of this policy. There are some great examples of social media policies used by other companies in the full article.

The most important thing to remember when it comes to integrating social media into the workflow of whatever else you have to do in your job role is one simple phrase: social media is just a tool. Coupled with excellent internal communications among departments, social media will quickly feel like just another (small) part of your routine.

  • Getting Followers and Participation in Social Media for Your Employee Volunteer Program

There are two golden rules for building a following and getting participation in your social media channels, which will work especially well with a cohesive target audience like your employees: Integrate and Incentivize.

  • Great Examples of Social Media and Employee Volunteering

It’s unfortunately fairly difficult to find examples of companies using social media as part of their employee volunteer programs, and even harder to find any that empower their employees to do so. We’ve found a few for you that provide a look at how you can take advantage of this powerful tool and the difference it could make for your employee volunteer program.

  • General Social Media Tips for Your Employee Volunteer Program

General best practices shared at the Summit by our client community for setting up and using social media tools for your employee volunteer programs

Don’t forget – this is an ongoing series! The remaining posts will be on VolunteerMatch’s Volunteering is CSR blog soon! You can .