Archive for August, 2012

Motivate Volunteers by Understanding Their Needs

Tuesday, August 21st, 2012

What makes people volunteer? This question often runs across the minds of nonprofit organizations when trying to recruit volunteers for service projects. It is important to understand these motivating factors to recruit more dedicated volunteers to your cause. When individuals have a strong tie to your organization, they are more likely to return for service again. They feel that their needs and feelings are being respected when they are included in project planning.

How can you better serve your volunteers? Check the top six factors that make individuals volunteer for your organization.

  1. Social: Individuals are often motivated by social factors when choosing whether or not they should volunteer. Social factors include statements such as “My friends volunteer” or “People I know share an interest in community service.” These individuals tend to choose organizations they have heard about through word of mouth. Word of mouth is one of your best recruitment strategies. Provide great service experiences so that volunteers want to talk about it and get their friends involved in your cause.
  2. Value: Other individuals are motivated by their core values when choosing their ideal service projects. Value reasons include, “I am concerned about those less fortunate than myself” or “I feel it is important to help others.” It is important to reinforce your organization’s core values in its recruitment message to attract this type of volunteer.
  3. Career: Volunteers can also be motivated by their career paths and goals. Volunteer work is a great way for people who are looking to expand their professional network to find new connections. It is also a great outlet to gain new skills or utilize skills they may not have used  otherwise. This type of reasoning includes “I can make new contacts that might help my business or career “or “Volunteer work will look good on my resume.” It is important for your organization to include the personal benefits to volunteering, as well as the overall community benefits from volunteer work.
  4. Understanding: Volunteering to gain a better understanding of the community and its needs is essential some individuals. These individuals may ask your organization “What can I learn more about the cause for which I am working?” Volunteering allows individuals to gain a new perspective and understanding of their community and its members. It opens new doors for new information that can be used to better serve the community.
  5. Protective: Volunteer work is a great stress reliever. It makes us feel better about ourselves and our current situation when we actively help our community. These factors should be highlighted, when recruiting volunteers, as well. This reasoning includes “Volunteering is a good escape from my troubles” or “By volunteering I feel less lonely.” Volunteering forces you to step out of your comfort zone and find new meaning and perspective.
  6. Esteem: When we help others through volunteering it makes us feel that we serve a purpose and we are an important part of the community. Highlight this aspect in your recruitment message. Let your volunteers know that they are making a huge difference in the overall health of the community in which they are serving. If possible, cite results from the actual project to let volunteers know the  magnitude of their service.

Which one of these factors applies to you? We would love to hear your comments and suggestions in the section below!

10 Steps to Recruiting Older Volunteers

Monday, August 20th, 2012

Hosting intergenerational projects within your volunteer organization is essential to including the entire community. Often, it can be difficult for organizations to understand older volunteers. It is important to understand older adults and what issues they care about to ensure their participation in your project.

How can your organization better include older adults? Check out the list below to ensure a successful intergenerational project!

1. Define your ideal volunteer candidate: Let prospective volunteers know the necessary characteristics you are searching for to participate in the particular project.

  • Make note of the necessary project goals, physical and time demands, and grant requirements.

2. Develop an organizational checklist: This checklist should cite the most critical information necessary to complete the actual project i.e. time commitment, age range, etc.

3. Identify the barriers that could keep older adults from volunteering such as:

  • Lack of confidence that they have the skills to make a valuable contribution to the community.
  • Physical limitations such as illness or fatigue
  • Limited time to make a volunteer contribution
  • Cultural myths that say old age is a time for relaxation and not a time for meaningful work.

4. Identify motivating factors:

  • Discourage the barriers that keep older Americans from volunteering by encouraging the rewards such as friendships, new
     purpose, chance to use developed skills again, etc.

5. Develop your recruitment message:

  • What can your program sell to older Americans?
  • Highlight the specific aspects of the program that will be exceptionally appealing to the older population.

6. Draft your recruitment materials:

  • Draft a recruitment message that will be appealing to your targeted audience.
  • Utilize pictures and stories that are positive and show the outcomes from the projects.
  • Use color and testimonies, if possible.
  • Get feedback from volunteer and leaders of the specific projects.

7. Use a wide variety of recruitment strategies:

  • Recruiting volunteers is all about networking and building relationships. Spread the word about your project through coworkers, organizations you belong to, and community programs.

8. Recruit a big volunteer class:

  • Plan to lose about 25% of volunteers that sign up for your project. Write this fact into your project guide to ensure that you can plan for this ahead of time.

9. Provide good customer service:

  • Have someone on staff is solely responsible for answering questions.
  • Provide follow up and begin collecting an email list for volunteer newsletters and opportunities.
  • Have informational materials ready to go for prospective volunteers.
  • Answer all questions.

10. Gain dedicated volunteers:

  • Ensure your volunteer return rate by conducting prescreening and matching volunteers with projects that match their skills and qualifications.

Does your organization recruit older volunteers, as well? We would love to hear your recruitment strategies in the comments section below!

Does Your Organization Have an Episodic Volunteer Program?

Friday, August 17th, 2012

Traditionally, many volunteer programs have organized services around the continues-service volunteer-those who serve on boards, in museums, church school teachers, those who’ve lead you youth clubs, etc.  Jobs are created for them, training is created to meet their long-term needs, and motivational activities are used to enhance their retention over time.  But what about the episodic or short-term volunteer? Here are six steps to developing an episodic volunteer program.

  1. The Needs Assessment: A needs assessment for the episodic volunteer program  should include but not be limited to identifying the current quality and quantity of service by episodic volunteer in the last three to five years and surveys identifying areas in which episodic volunteers may be helpful.
  2. The plan: Establish a plan to accomplish the task. This includes setting an overall goal and smaller objective statements that describe the steps to implement the episodic volunteer program. The episodic planning team should include current continuous-service volunteers, paid staff, former episodic volunteers, and community
    members.
  3. Volunteer Roles: The primary task for the planning team is to identify new jobs that can be performed on a short-term basis and/or to redesign traditional volunteer jobs so that they can be more appropriately assigned to the short-term volunteer. The development of the roles of the episodic volunteer includes gathering information from staff and other volunteers about specific tasks that can be accomplished by those giving short-term service.  Episodic volunteers need clearly defined parameters for their jobs.
  4. Recruitment: Here, we can apply the 4P’s of marketing- product, promotion, price, and placement. First is the one-to-one or in-person method. Studies have reinforced the fact that the majority of people become volunteers “because someone asked them.” The second recruiting technique involves a person asking a group. Telephone contact is the third recruiting technique. The fourth method of volunteer recruitment is the mass appeal. This includes such things as flyers, print and media ads, billboards, brochures, window displays, or want ads.
  5. Screening: Screening, both continuous and episodic volunteers includes written job descriptions, applications, and interviews. Each organization must decide on the extent of the screening for volunteers. Also, it is good practice to review screening procedures every two years.
  6. The recruiting team: The recruiting team could ease the burden of work on the volunteer director or program manager. The team can set numerical targets for recruiting, design, the screening process, review job descriptions, and design and carry out advertising and recruiting strategies. Most importantly, the recruiting team must manage its recruiting effort within the constraints of the resources available: It must have a budget.

Tell us in the comments how you plan on implementing short-term volunteers in to your organization?

Conducting A Site Visit

Thursday, August 16th, 2012

The idea of planning a volunteer project can be daunting! With all of the step involved, be sure to take time to visit the potential project site to determine the greatest needs. Whether you are working at a shelter, a park or a community service organization, a site visit will help you identify potential projects and ensure your project runs smoothly.

Here is what you should accomplish during the site visit:

  • Verify directions. As you drive to your initial site visit, take note of the driving directions that were given to you. Make sure that they are accurate, as you may need to provide driving directions to volunteers.
  • Learn about the organization’s needs. During the site visit, ask questions that will help you understand what the organization’s greatest needs are and the ways that ongoing or one-time volunteer support can have the greatest impact in meeting those pressing needs.
  • Begin planning. Discuss possible project opportunities with the agency or school. What projects can you work on together? What goals do you both wish to accomplish within the community?
  • Identify tools and materials needed. Brainstorm with the agency or school about the types and amounts of materials that will be needed to complete prospective projects. Also, discuss how the organization has secured tools and materials in the past. Can they provide any of the materials needed? Do they currently have partnerships with that provide in-kind donations for project materials?
  • Confirm the organization’s involvement and participation. Determine the type of participation you can expect from the organization during projects. Will they have supervisors and potential volunteers to work with you at the project? What will their level of involvement be? Are they donating any materials or services? Will they speak to volunteers before or after projects? In addition, discuss how they have recruited volunteers in the past.
  • Create backup plans. Identify projects that can be expanded or reduced based on weather, volunteer attrition or other unforeseen circumstances.
  • Become familiar with the site and its amenities. Important details about the site should not be overlooked, including accessibility to water (for clean up or drinking), restroom facilities, adequate parking, first-aid kits and the nearest hospital.

What do you like to focus on during site visits? Let us know in the comments below!

The Power to Ask

Wednesday, August 15th, 2012

Imagine that you are driving down the road with your dog in the back, minding your own business when you find yourself being followed by a woman who parks when you park, then jumps out of her car, races to your side and starts talking about the difference you can make by contributing to the local animal shelter.

Margie Taylor, chair of the Sheridan, Wyoming Land Trust, told me all about this stalker-cum-volunteer enthusiast, describing her as positively undaunted in her pursuit of resources for the local animal shelter. She believed that everyone who had a pet, was a natural contributor to the shelter and she had the boldness to make the ask. I discovered in Sheridan, an impressive group of citizen leaders who had learned to ask their fellow citizens to contribute, to participate, and to help in a great variety of ways.

Sheridan is a town of 18,000 citizens in Northern Wyoming at the foothills of the Bighorn Mountains. I visited my friends Michelle Sullivan and Brian Kuhl, who, along with other residents, have made a thoughtful choice to plant roots in Sheridan and raise their families. I guess you don’t end up here by accident.

As I sat around the table with leaders of the Sheridan Community – representing Habitat for Humanity, The Land Trust, the Scott Foundation, The Center for Community Creation – I asked them what makes a city like Sheridan thrive, retain and attract new generations of leaders, and maintain its civic dynamism.

One person mentioned a sense of accountability to one another: “When you live in a small community, you know that if you don’t do it, nobody  else will either.” Another said that folks tended to gather at the local YMCA, which then became a place to get things organized. Several people mentioned either approaching others or being approached themselves while wrapped in towels after a workout – evidently a good time to make the ask!

I was fully attired on a recent Saturday morning, when I joined 150 volunteers in my first-ever Human Cattle Drive (alternatively called the Trail Trudge, Tromp or Trollop) to help break in a gorgeous new 12-mile trail created by the Sheridan Land Trust with help from cooperative private land owners. Families and neighbors alternatively tromped and visited with friends as they tamped down the path that the community will enjoy for decades to come.

A Serve Wyoming VISTA leader, Jamie Ostermyer, helped organize the Tromp recruiting dozens of volunteers. Everywhere I have visited, there are AmeriCorps members working with energy and enthusiasm to make things happen.  Amy Strauss and Alex Selig, AmeriCorps volunteers were making magic at the YMCA creating tutoring and enrichment programs.

My next stop was quite a change of pace. I visited the Green House – a new long-term care facility for elders that’s breaking the mold. The Green House Living movement, a care model for elders that throws out much of the institutional culture of nursing homes and embraces a home-like environment, inspired two local volunteers to get moving.

Carman Rideout, Executive Director of the Senior Center, and one of the volunteer founders of the Green House told me about the moment when the idea of a new kind of care was introduced. A handful of fellow volunteers literally jumped up and down, declaring, “We can do this!” They needed every bit of that enthusiasm as they worked for six years to raise over $3 million, battle skepticism and bureaucracy, and hold onto the vision of what was possible.

I saw a small collection of homes, each with 12 residents, and felt a real spirit of compassionate care along with the encouragement to live full lives. The Green House model is spreading around the country, but Sheridan’s is the only independent, volunteer-driven center. I expect it to influence the principles and expectations of care throughout Wyoming.

At my last stop in Sheridan, I met a group of leaders that included Arin Waddell. Arin was moved by a story and the passion of a friend who wanted to help kids fight hunger after she discovered her daughter filling her pockets with food every morning to share on the bus to school. Arin and her friends came up with a plan to make sure children weren’t going hungry over the weekends. Today children in need can pick up one of The Food Group’s backpacks, full of nourishing food, at school, no forms or names needed.

But it wasn’t always easy. As the program grew, the group was approached about the need to feed 48 more children. They didn’t know how to say no, but they had no way of saying yes – they had no additional capacity. And then a local plumber, who had seen a flier about the program (posted by Arin’s hairdresser), stepped forward. He organized a group of plumbers, welders and workmen, who took care of the entire cost. Within a year, The Food Group was sending nourishing meals home with 248 children each week.

Arin described building up her courage to ask people to help – to ask restaurants to donate food, a local band to donate its talents, and volunteers to hold a fundraiser (they raised $18,000 right out of the gate). She discovered that in asking, she issued an invitation for participation and inclusion that people were happy to accept.

As I discovered anew in Sheridan, a growing circle of asking and responding is an essential part of building a vibrant community. In this vital exchange, we nourish one another in ways both physical and spiritual. One key question for all of us is, how do we broaden the circle of civic leaders- those who lead and ask others to serve?

The real secret behind strong civic leadership? Quite simply, the power and courage to ask.

12 Benefits from Employee Volunteer Programs

Tuesday, August 14th, 2012

Employee volunteer programs are a great way to not only benefit your community, but also your workplace environment and employees. It is easy to begin one of these programs within your office environment. By serving your community as an organization, the community will get to know your business and their employees. Establishing a personal connection with the community will improve the overall attitude that your community has toward your business.

Do you still not believe that an employee volunteer program is worth the time and energy? Check out the top twelve benefits reported by companies who have employee volunteer programs as part of their business plan.

  1. Helps create “healthier communities:” Concepts such as corporate social responsibility create more vibrant and thriving communities because it allows business to practice greener methods and sustainable business measures.
  2. Improves corporate public image: When your business chooses to give back to the community, it is often viewed as a sign of generosity and appreciation from those living in the community. Volunteering shows that your business truly cares about the community and the people with which it operates.
  3. Enhancing impact of monetary donations: Organizations will be more appreciative of your donations when they link a personal value to the donation. Do not just throw money at an organization, but rather help enhance that organization through volunteerism.
  4. Improving relations with community and/ or government: The overall community will think more highly of your business when they see the good that it does for the entire community.
  5. Building employees’ teamwork skills: The best way for your employee to get to know each other outside of a work environment is to serve together. It allows employees to interact with coworkers they may never communicate or work with.
  6. Improving employee morale: Volunteering boosts motivation and allows employees to work with each other outside of an office setting. When employees have the chance to give back in a meaningful way for something they care about, they will feel more positively connected to the organization.
  7. Attracting better employees: Your business will have a better chance at recruiting more motivated and driven employees when it offers the chance to give back to the community in addition to work benefits.
  8. Enhancing employee training: Great way to teach your employees useful skills, through volunteer work.
  9. Improving employee retention: Your employees will feel more connected to the company and want to continue their work there when  they feel the issues they care about are also important to their company.
  10. Enhancing corporate strategic goals: You can model your volunteer program strategy to accomplish your overall mission statement goals.
  11. Enhancing employee productivity: When employees get a break from the office, they become better workers when they return.
  12. Enhancing company productivity: Get your company’s goals accomplished through volunteering!

The New School Year Means It’s Time to Volunteer!

Monday, August 13th, 2012

Welcome to the first week of school, for the most of us! Yikes! What do you do now that the kids are in school and you have way more free time!

For many parents, this is a time to celebrate the additional free time for other hobbies, besides the kids. For other parents, this is a time for the unknown. It is difficult for many to find other things to do when the kids are at school. Take the added free time for granted and give back to the community through community service. Check out how you can volunteer your time while your kids are at school.

  • Microvolunteering: Microvolunteering is a great way to pass the time. Microvolunteering is a way for an individual to spend a couple of hours giving their time to a nonprofit organization. Tasks can include setting up a nonprofit website to being an online blogger for a nonprofit. Check out Sparked.Com for an opportunity to fit your schedule!
  • School Volunteer: Be an aid to your child’s school. Whether you are a classroom volunteer or you join the PTA, volunteer your voice and your time to make a difference in your child’s overall education. You will be a positive influence on your children by volunteering your time at their school.
  • Host a Bake Sale: Is your child on a school sports team? Volunteer your team at a school bake sale. Present the idea at a school  or booster meeting. Vote on a local nonprofit to raise donations for at the next sporting event. After the vote, decide on the appropriate roles for the event including who will make the baked goods and who will donate the profits from the sale.
  • Clean up time: Volunteer your time to clean up around your child’s school. Schools often need help maintaining their grounds, take the initiative and help out!
  • Paint a mural: Help beautify your child’s sc children hool by painting a beautiful mural. Organize a few parents together to volunteer their time on a weekday or weekend to beautify your local school.
  • Host a school supply drive: We know that school time means big expenses for parents. Host a supply drive for those who cannot afford all of the supplies on the annual teacher list. Whether your sponsor a family, or donate supplies to an individual school, you are making a big difference!
  • Reading time: Be a reader at your local library. Reading is one of the most important gift you can give a child. Volunteering your time at a library will truly help the in your community.
  • Find a grandparent friend: Volunteer your free time at a retirement home. You will find that the rewards completely outweigh everything. You will truly be helping someone in need just by socializing with him or her.

It can be hard to say good bye to your children once they leave for their first day of school. When your volunteer your time for your community, the time away from your children will feel more bearable. Enjoy your alone time and learn more about your community and yourself through volunteering!

Are you volunteering your time this school year? We would love to hear your stories and tips in the comments section below!

Kick off This Football Season by Helping Others

Friday, August 10th, 2012

Football season has arrived! While we’re all pumped up and ready to cheer on our favorite team, this also marks an awesome time of the year to volunteer and help others! From now until the super bowl, here are 5 ways you can volunteer during football season!

  1. Volunteer to fundraise: Many community organizations will need help with raising money for their local football sports associations and can really use your help! All that is required is that you are a fun loving guy and girl who is sociable, enthusiastic, posses good communication skills, both written and spoken, has office skills such as time management and computer literacy, and of course love football! 
  2. Coach: Coaching is an excellent way to gain valuable experience in working with young people through sports. As a coach, you’ll serve as an inspiration and mentor, providing leadership, while enoying the game of football.
  3. Everyone wins: Ask guests to bring a couple canned foods to one of your viewing parties that can be donated to your local food bank. It’s a win-win situation! You win because you get to hang out with your friends while  serving your community. Your local food bank wins because their shelves are stocked thanks to your wonderful donation!
  4. Nothing like a little rivalry:  Compete with your neighbors. Tell your neighbors about your idea to resolve your local community issues and encourage them to do the same. Compose cheers, make signs, or wear uniforms. Whoever collects the most food, raises the most money, delivers the most thank you’s to veterans, etc. gets the trophy. Competition adds a fun aspect to the service initiative because it keeps players’ adrenaline going!
  5. Host your own football draft: While you and your community is in the midst of all this competition make a pact to serve others year round. With all the fun you are going to have it will not be hard to recruit people! You can make this happen through making a donation calendar, assigning a bin to be stored in a local area for donations, writing up a schedule to define who will take donations to the food bank each month, etc. Just remember communication is key to any successful team!
  6. Celebrate your victory: After all this fierce rivalry, you and your teammates are allowed to take pleasure in your hard work. Enjoy the game, eat great food, have fun with your friends. What is the point of competition if you cannot celebrate it at the end?

10 Tips for Volunteer Reflection

Thursday, August 9th, 2012

volunteer, volunteering, volunteerism, group reflectionHow do you communicate the value of a service event by connecting it with the bigger picture? Reflection helps you see how your service – and the service of other volunteers working with you – has benefited the community. Through reflection, you can think about your commitment, the work you did, how it affected you, the impact it made on the community, and future actions you can take to continue to change your world.

Volunteers can have a group discussion, write and blog about their experience, create an online photojournal of the activity, or respond to quotes about service. Think about creative ways to keep the reflection going even after the service activity.

To make it meaningful, make it personal!

You may choose to focus your reflection activities on your passion issue. Here are some ideas for questions related to some of today’s biggest issues:

Animals

• Had you ever considered homeless animals before your service today?

• Were you surprised by the number of homeless animals you saw?

• What do you think that we can do to reduce the number of homeless animals?

Children & Teens

• Many students read under grade level. Why is this an important indicator for our community’s future?

• What is your perception of how childhood has changed since you were a child? Is it better or worse?

Conservation

• Do you recycle in your home? Does your apartment complex, job or school recycle? Should you initiate a recycling program?

Disability Services

• What are the everyday obstacles people face with disabilities? What can you do to help alleviate those obstacles?

• A disability is a functional limitation that interferes with a person’s ability to walk, hear, talk, or learn. If you lived with one of those disabilities how would your morning routine differ?

HIV/AIDS

• How can we as individuals, as well as our community, state and country, be more effective in addressing the needs of people living with HIV and AIDS?

• What is the one thing that you would want to know about HIV and AIDS from people who are living with the virus? How would you use that information?

Family & Women’s Services

• Every nine seconds a woman is battered in the United States; Domestic violence is the leading cause of injury to women between the ages of 15-44, each year an estimated 3.3 million children witness their mothers or female caretakers being abused every year.

• How did your work today help address some of these issues?

Homelessness & Meal Service

• The average age of a homeless person in the United States is nine years old. How does this impact our community?

• If you could ask one question of a homeless/hungry person, what would you ask? How would you use that information to contribute to the solution?

Literacy/Refugees & Immigrants

• Have you ever been in an environment where English was not the primary language? What challenges did you face? If not, imagine what it would be like to live in a place where you could not read signs or newspapers.

Senior Care

• Ask a few volunteers to offer a personal story about an elder who has had a significant impact on their life. This could be someone they once met who shared a bit of wisdom, a close friend, a relative or a role model. What significant impact did this senior person make in your life?

• What is the difference between a nursing home and an assisted living facility? Do you have a different perspective now of what it is like to live in one of these facilities?

Arts & Sciences

• Most states require two years of science to graduate from high school. Some states require three to four years. What is the impact of that choice?

• According to the College Entrance Examination Board, students of the arts continue to out-perform the non-arts peers on the SAT. With this in mind, what is the best way to support arts education?

5 Tips for Planning Volunteer Projects from Curiosity

Wednesday, August 8th, 2012

Early Monday morning (or late Sunday night, depending on where you live) a NASA control room exploded with happiness when the Curiosity rover touched down on Mars. We’re going to learn volumes about the planet Mars, but Curiosity can also teach us a thing or five about planning volunteer projects, too.

Big projects take time

Two months ago a team at NASA didn’t sit down and say, “You know what would be awesome? Landing a car on Mars.” There was just a little bit of planning that went into the project.

A volunteer project is like landing a car on another planet; you shouldn’t just expect it to happen. You need to make sure you have a plan for what you want to accomplish with your event and the work that volunteers will do.

Flying space cranes don’t grow on trees

A lot of stuff went into getting Curiosity off of the ground (and away from cats). It wasn’t all electronics and rocket fuel, either. A lot of hours and probably some late-night takeout went into making Curiosity successful.

When you’re looking at planning a volunteer project, don’t forget to plan for all of the ‘stuff’ that you’ll need. Not just the supplies you’ll need for the project, but the time you’ll spend planning the project and making sure that it’s a success!

There’s no ‘I’ in JPL.

There are a lot of people at NASA’s Jet Propulsion Laboratory that worked together to make the Curiosity mission a success.

Don’t forget that you don’t have to plan an event on your own. Bring in coworkers or volunteers to help you make sure you’ve so there aren’t any surprises the day of the project.

A multi-million dollar space-car has a camera. Why don’t you?

Don’t forget how powerful images can be when you’r trying to tell your organization’s story? You don’t need a fancy camera, and a lot of us walk around with cameras in our phones!

If you don’t have a camera or a smart phone, ask your volunteers to help! When you’re bringing them all together before the project, ask them to take pictures of the work that they’re doing and the people that they’re helping. At the end of the project when you bring everyone together to talk about the work that you did, ask them to share the pictures that they took on Facebook and Twitter, and to share their best pictures with you!

This guy.

You can’t tell us you don’t think this guy thinks his job is awesome and has fun at work.

Remember, volunteering is fun. Have fun at your project! Huge success!