An organization’s ability to not only survive, but also thrive in the future is directly proportionate to its capacity to learn. People within organizations, both individually and collectively, need to develop the ability to reflect on their work and willingness to uncover, understand, and reconsider the basic assumptions that underlie the work.

Out with the old, in with the new.

Remain aware of the changing social, economic, and demographic realities of today as they have a direct bearing on your ability to attract and retain volunteer involvement. We are quick to recognize the need for change in how we raise funds, address personal issues, and conduct marketing, but more often, we are less likely to focus on updating their volunteer management strategies.

1. Consider the possibility that some assumptions are no longer valid and limit the way you think and behave
2. Welcome new ways to stay connected to volunteers through workforce diversification, volunteer feedback, and the use of technology.

Diversity as a goal.

In this increasingly multicultural world in which a variety of lifestyles, cultures, age groups and value orientations seek to coexist, leaders should speak knowledgeably and sensitively about the changing demographics in their communities.  Recognize the inherent importance of engaging people from all these groups as volunteers in order to remain truly responsive to the whole community.

Lend an ear to a volunteer.

Try to learn as much about volunteers as possible. Find out what motivates them, and the quality of their experience with the organization. Use these as clues on how the organization can better adapt and change in order to better sustain and support this vitally important human resource. Always keep in mind the volunteers are grassroots enforcers of the mission!

What do you do to build strong connections with your volunteers? Let us know in the comments!

Check out some more posts were about building connections.

• 4 Tips for Connecting Volunteers With Staff
• Four Tips For Connecting Volunteers With Your Mission
• Connecting Volunteers to Your Organization’s Leadership