Friends,
I recently read an article in The New York Times featuring “organic farm mobbing.” Hundreds of individuals converge in a crop mob, called by text messages to help local farmers harvest their organic crops. This is not your typical nonprofit organizational mobilization, but it is representative of new patterns of engagement and mobilization in which citizens are helping neighbors in generative and creative ways.
We are seeing new patterns of citizen activation enabled by technology and tools that are changing our civic landscape. Social networking tools and new mobile phone technology now enable people to convene and take action in ways that were formerly impossible. The communications revolution has dramatically lowered the transaction costs of people working together. These self-organizers, or self-led volunteers, take the initiative to improve their communities in ways that resonate with their skills and passions.
The Obama campaign demonstrated the revolutionary potential of new media and mobilization with the engagement of more than 35,000 volunteer groups and more than 200,000 self-organized events. I recently heard David Plouffe, the chief strategy leader of the Obama campaign, talk about the changing currents of political and social action. He said that in four to six years, the Obama campaign’s revolutionary technology activation tools will seem archaic.
Clearly we are just scratching the surface of the possible in harnessing the power of individuals and their capacity to unite in common purpose to create change. The pace of transformation is extraordinary, and the opportunities for creative and high-impact new pathways for civic engagement are within our reach. To take advantage of this revolution, we must be nimble, open, and forward thinking. And we must combine the power of organizations and the voluntary sector with the energy, vision, and tools in order to realize these transformational possibilities.
The Power of Many
For those looking to tap into these possibilities and create change using the latest social tools and technologies, the upcoming LEAD – A Get HandsOn! Summit in Washington, D.C., will be a unique and powerful way to learn cutting-edge ways to engage citizens. Social innovators will share experiences such as locating disaster victims with cell phones, convening tens of thousands of volunteers for one-day projects, and organizing new forms of neighboring through Web-based technologies.
The Summit takes place Tuesday, April 20, at the Newseum, and there are still a few slots available. If you or a volunteer leader you know would like to attend, please click here.
Speakers include Richard Harwood, founder of the Harwood Institute; Allison Fine, author and social change connoisseur, and Heather Mansfield, social media expert. James “JB” Brown, AARP Brand Ambassador for Community and Host of CBS’ NFL Today and Showtime’s Inside the NFL, will moderate. Please click here to learn about other dynamic thought leaders who will be presenting at LEAD.
LEAD – A Get HandsOn! Summit, sponsored by University of Phoenix and SAP, is one of the activities and events planned during National Volunteer Week, a celebration of volunteer leaders and their achievements. This year also commemorates the first anniversary of the landmark Edward M. Kennedy Serve America Act and the Volunteer Generation Fund.
We hope that you will join us and that we can learn together about the dynamism of turning the power of one into the power of many to create new scale and impact.
In Service,
Michelle Nunn
CEO, Points of Light Institute
Co-Founder, HandsOn Network