Posts Tagged ‘Target’

Truthiness vs. Fruitiness: Stephen Colbert Meets His “Match”

Wednesday, September 22nd, 2010

by , VolunteerMatch

As you may know, along with our partners Ben & Jerry’s and Target, VolunteerMatch launched a
special give-away called Scoop It Forward at the start of summer where we gave away coupons
for FREE Ben & Jerry’s for anyone who found a volunteer opportunity at VolunteerMatch.org.

But what was really cool was that the ice cream flavors were specially named for volunteering,
including our favorite, Berry Voluntary. (I know, cute right?)

But we’re not the only ones with a flavor – Stephen Colbert from ‘The Colbert Report’ has one too:
Americone Dream.

We think ours is better!

Now we’re challenging with a fun video campaign to bring Greg Baldwin, VolunteerMatch president, onto ‘The Colbert Report’ for an on-air challenge.

Man to man.

Spoon to spoon.

Who has the better flavor?

We think if we can get enough buzz going, this will be one undeniably sweet way to promote civic engagement.

Want to help?

We’d love for you to spread the word.

Check out the Challenge Video to take action, comment, and share the page with others.

Be a part of ice cream history!